ACCT 504 Discussion sustainable income

ACCT 504 Discussion sustainable income

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What is the concept of sustainable income?

Can you describe in your own words, without just reproducing the definition from the textbook? Can you give an example of what this number may look like by using the income statement of a real-life company?

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...sustainable income has been achieved by the company refining its marketing and sales practices and establishing pricing which meets the market demand as close as possible. References Yahoo Finance. (2014, February 18). McDonald's Corp. (MCD). Retrieved February 18, 2014, from Yahoo Finance: http://finance.yahoo.com/q/is?s=mcd